Apple computer biography

In , the Beatles initially lose. In , the adversaries come to an agreement. The agreement stipulates that in the future, California-based Apple Inc. Apple disposes of unsold models of the Lisa in a landfill in Logan, Utah. Apple introduces the Macintosh Portable. The device weighs about seven kilograms and was initially shipped without a backlight on the screen.

As a result, the Portable barely lived up to its name and did not sell well. Apple draws conclusions from the portable debacle and launches the much lighter and more compact PowerBook , the first true Mac notebook. Apple sets new standards with the subnote family PowerBook Duo. A docking station ensures that several interfaces do not have to be present in the PowerBook Duo itself in order to save weight and space.

A first proof of concept is created. However, the project is abandoned in Microsoft launches Windows 3. Apple delivers the first Power Macintosh models. The futuristic device proves to be little success in business because important features such as handwriting recognition work only moderately. Sculley remains chairman for now. Apple licenses its operating system Mac OS to selected Mac clone manufacturers like Power Computing or Umax, with Apple retaining control over key components of the hardware design used by the licensees.

In the operating system version, Mac OS 7. August 24th, Microsoft launches Windows 95 with a huge publicity show. The PowerBook becomes the first Mac notebook to ship with an internal optical drive. Apple freezes development of Copland and begins searching for companies that can provide a technological foundation for the next generation of an operating system.

The company Be Inc. The company had developed the BeOS. Apple introduces the Power Mac G3. In an all-in-one design, Apple installs an LCD flat-panel display for desktop Macs for the first time. For that, customers get a setup through a concierge service. This deal also brings Steve Jobs back to Apple, initially as a consultant. Apple releases Mac OS 8, the name it originally intended to use for the Copland system.

Since the clone license agreements are tied to Mac OS 7. Umax discontinues the last Mac clone, the SuperMac. The clever tower design with an easy-open latch, the Mac as easy as upgrade or repair. The first iMac in the education market again. The Macintosh hardware comes with a multimedia software package: iMovie was first introduced in October , which made it convenient to edit home videos.

What an incredible journey! Thanks for sharing this detailed timeline! Save my name, email, and website in this browser for the next time I comment. The project is in no way affiliated with Apple Inc. Facebook Instagram Twitter Vimeo Youtube. Sign in. Forgot your password? Password recovery. Recover your password. Home Timeline Timeline: The history of Apple since Timeline: The history of Apple since He continued to serve as master of ceremonies, which included the unveiling of the iPad, throughout much of In January , Jobs announced he was going on medical leave.

Jobs died at age 56 in his home in Palo Alto, California, on October 5, His official cause of death was listed as respiratory arrest related to his years-long battle with pancreatic cancer. The New York Times reported that in his final weeks, Jobs had become so weak that he struggled to walk up the stairs in his home. Still, he was able to say goodbye to some of his longtime colleagues, including Disney CEO Bob Iger; speak with his biographer; and offer advice to Apple executives about the unveiling of the iPhone 4S.

Oh wow. Upon the release of the film Steve Jobs , fans traveled to the cemetery to find the site. Before his death, Jobs granted author and journalist Walter Isaacson permission to write his official biography. Initially scheduled for a November release date, Steve Jobs hit shelves on October 24, just 19 days after Jobs died. The Biography. We have worked as daily newspaper reporters, major national magazine editors, and as editors-in-chief of regional media publications.

Among our ranks are book authors and award-winning journalists. Our staff also works with freelance writers, researchers, and other contributors to produce the smart, compelling profiles and articles you see on our site. Tyler Piccotti joined the Biography. He previously worked as a reporter and copy editor for a daily newspaper recognized by the Associated Press Sports Editors.

In his current role, he shares the true stories behind your favorite movies and TV shows and profiles rising musicians, actors, and athletes. When he's not working, you can find him at the nearest amusement park or movie theater and cheering on his favorite teams. Elon Musk. One of these was a minor booking, slated to run on just ten local stations in Idaho, purely so the ad would qualify for the advertising awards.

ChiatDay offloaded this as instructed, but hung on to the Super Bowl break and claimed that it was unsellable. Campbell, a former football coach, decided to throw the long bomb. There are two ways to judge an ad. One is how well it markets your brand, and the other is how much money is makes you. The promotion was a success on both fronts.

Ninety-six million people watched its debut during the Super Bowl, and countless others caught a replay as television stations right across the country re-ran it later that evening, and over the following days. The revenue speaks for itself. The colours were muted, the soundtrack was downbeat, and the drones were blindfolded, so it was only by keeping a hand on the drone ahead of them that they could tell where they were headed.

Only when the penultimate drone dropped off the cliff over which they were marching did the last in line realise that a change of course was called for — and a switch to Macintosh Office. Turns out that insulting the very people you are trying to sell merchandise to is not the best idea. It had a fixed 1. Functionally, it was very similar to the first HP Laserjet, which used the same Canon CX engine as the LaserWriter and had shipped a year earlier at half the price.

It was a neat fit for Adobe, which had been founded by John Warnock when he left Xerox with the intention of building a laser printer driven by the PostScript language. Jobs convinced him to work with Apple on building the LaserWriter, and sealed the deal shortly before the Macintosh launched. So, everything was in place on the hardware side.

What was missing — so far — was the software. Thus, he founded Aldus and began work on PageMaker. Adobe and Aldus merged in , retained the Adobe brand and transitioned products away from the Aldus moniker. It was a very logical pairing when you consider that PageMaker was conceived to take advantage of the graphics capabilities of an Apple laser printer, which in turn were served up by an Adobe-coded control language.

Adobe was already working on InDesign under the codename K2, using code that had come across with the Aldus merger. InDesign shipped in and after a few years of InDesign and PageMaker running side by side, the latter was retired. InDesign was out in the wild by then and Adobe was keen to push users down a more professional path. Business users may now turn to Pages, with its accomplished layout tools and help from dynamic guides, but a fully-fledged consumer and small business-friendly tool like PageMaker would still find a home in many an open-plan workspace.

Few would have guessed that trouble was just around the corner. To explain what happened next, we need to step back a few months and look at the company structure. When he announced his desire to head back to retirement, the company set out to find a replacement. Or do you want to come with me and change the world? From the moment of its inception, the Macintosh was always supposed to be a computer for the rest of us, keenly priced so that it would sell in large numbers.

Apple computer biography

The board urged Sculley to reign him in. Sculley visited Jobs in his office and told him that he was taking away his responsibility for running the Macintosh team. He was depressed, and he and I had a major disagreement where he wanted to cut the price of the Macintosh and I wanted to focus on the Apple II because we were a public company.

Sculley had to leave the country on business that May, and Jobs saw this as the perfect opportunity to wrest back control of the company. The following morning, Sculley confronted Jobs in front of the whole board, asking if the rumours were true. Jobs said they were, and Sculley once again asked the board to choose between the two of them — him or Jobs.

That might sound like a plum job — indeed, a promotion — but in reality it was a largely ceremonial role that took the co-founder away from the day-to-day running of the company. He resigned from Apple and founded NeXT, a company that would design and build high end workstations for use in academia, taking several key Apple staff with him. If this had happened in the s, when Apple was riding high on the back of the iPod and iPhone and was prepping the world for the launch of the iPad, it could have had catastrophic consequences.

In the s, though, the outcome was somewhat different. There were serious differences between the two about what Apple products should be like, how they should be marketed, and how the company should be run. So, Sculley was in control and could run Apple as he saw fit. Read next: 12 Apple execs you need to know. The most recent stop of our tour through the history of Apple saw Jobs leave the company after falling out with the board.

However, with Jobs now busy elsewhere, the board was free to re-think what Apple was about and the kind of machines it would produce. It was already appealing to creative business users thanks to the prevalence of Macs in design and layout offices so, logically enough, it made the decision to target the high-end market with more powerful, and thus more expensive Macs.

Although the company would sell fewer units, each one should — in theory — deliver similar or higher profits. When the Macintosh II first appeared in , Windows was less than two years old, still at version 1. This would be enough to encourage complacency in some companies, but not Apple, which continued to innovate in a way that would at least partially justify the high prices.

It looked completely different, being housed in a horizontal case that the end user or an engineer could open themselves to upgrade the memory, drives and so on. His tenure ran from until the end of the decade, which was the point the focus on highly-priced premium products started to falter. The fourth quarter of marked the first time Apple had seen a drop in sales.

Like Jobs, he went on to found another radical computer company — in this case, Be Incorporated, which developed the BeOS operating system. Unsurprisingly, after so many years of waiting, Apple customers lapped up these new, affordable machines, and the company enjoyed a revival. Despite initially being quite successful in chasing high profits with wide margins, its market is starting to shrink and, with it, so did its retained income.

VisiCalc gave users an additional reason to buy the Apple II because of its office compatibility. With the introduction of colour graphics, the Apple II was able to revolutionize the computer industry. In the years that followed, revenues grew exponentially for the Apple company doubling every four months. It is world famous for the laser printer, mouse, ethernet networking and other technological accomplishments.

By the year , the competition was growing difficult with IBM and Microsoft in the market. Apple released Apple III in the same year to compete with these companies in the corporate computing market. The Apple III was not as successful due to a design flaw. In order to reduce noise, Jobs insisted computers not have fans or vents which in turn created problems due to dangerous overheating.

Unfortunately, Jobs was removed from the Lisa team due to infighting and became a part of the low-cost-computer project, the Macintosh. Lisa was released in and met with disastrous sales due to its high price and limited software support. After being replaced from the Lisa team, Jobs became the lead of the Macintosh team. The Apple Macintosh is known as the most user-friendly computer to date.

It is also known as the first mass-market personal computer to feature an integral GUI and mouse. Even though the graphics hardware used was very expensive, Apple decided to sell the Macintosh for a price that would put it in the reach of home users. It had a carrying handle which made it portable and it looked friendly too. It was good value for the money although not cheap.

Or do you want to come with me and change the world? Moreover, Jobs liked doing things his own way while Sculley wanted strict oversight on future products as both Lisa and the Macintosh had not been able to compete with IBM and others at the time. In , as friction grew between Jobs and Sculley, Jobs attempted to oust Sculley by staging a coup which then backfired.

Jobs then quit his job and founded a new company making advanced workstations name NeXT. Steve Wozniak too left around the same time selling most of his shares saying the company was going in the wrong direction. With Jobs now out of the company, the board was free to think what kind of machines Apple was going to produce. They decided to target high-end markets with more expensive Macs.